| 博弈视角下旅行社——游客关系的再审视 |
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| 引用本文： | 何军.博弈视角下旅行社——游客关系的再审视[J].沈阳师范大学学报(社会科学版),2007,31(6):19-21. |
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| 作者姓名： | 何军 |
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| 作者单位： | 沈阳师范大学,旅游管理学院,辽宁,沈阳,110034 |
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| 摘 要： | 旅行社与游客关系的发展与变化,是双方互动的结果。二者关系现状是双方博弈的结果,而非一方故意损害另一方的利益。我们应从问题产生原因入手,通过规范双方行为,拓展第三方作用,制止双方的一次性博弈的行为,实现博弈均衡,使旅行社与游客实现双赢。
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| 关 键 词： | 博弈 旅行社--游客关系 一次性博弈 双赢 |
| 文章编号： | 1000-5226(2007)06-0019-03 |
| 修稿时间： | 2007年5月7日 |
An Analysis of the Relationship Between Travel Agency and Tourists from the Perspective of Gaming |
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| HE Jun.An Analysis of the Relationship Between Travel Agency and Tourists from the Perspective of Gaming[J].Journal of Shenyang Normal University(Social Scicence Edition),2007,31(6):19-21. |
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| Authors: | HE Jun |
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| Abstract: | The development and change in the relationship between travel agency and tourists is a result of gaming between the two sides.We must balance the gaming to get the win-win result between them by specifying their behaviors,expanding the function of the third party and stopping the one-off gaming. |
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| Keywords: | gaming the relationship between travel agency and tourist one-off game win-win game |
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