| 非营利组织与营利组织营销的比较 |
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| 引用本文： | 马莉,宁德煌. 非营利组织与营利组织营销的比较[J]. 昆明理工大学学报(社会科学版), 2004, 4(1): 65-68 |
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| 作者姓名： | 马莉 宁德煌 |
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| 作者单位： | 昆明理工大学管理与经济学院，昆明理工大学管理与经济学院 云南昆明650093，云南昆明650093 |
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| 摘 要： | 本文介绍了非营利组织营销兴起及作用,通过对非营利组织与营利组织的组织与营销比较,分析了二者之间的异同,探讨了非营利组织的营销以及营销观念对我国非营利组织的借鉴作用。
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| 关 键 词： | 非营利组织 营利组织 营销 比较 |
| 文章编号： | 1671-1254(2004)01-0065-04 |
| 修稿时间： | 2003-09-29 |
The Comparison of Marketing between Non-profit Organization and Profit Organization |
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| MA Li,NING De-huang. The Comparison of Marketing between Non-profit Organization and Profit Organization[J]. Journal of Kunming University of Science and Technology(Social Sciences), 2004, 4(1): 65-68 |
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| Authors: | MA Li NING De-huang |
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| Abstract: | This paper presents the birth and the functions of the non-profit organizations, compares the non-profit organizations and the profit ones in terms of their organization and marketing and further discusses how to use their experience for reference of our non-profit organization in China in terms of their marketing and marketing ideas, etc. |
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| Keywords: | non-profit organization profit organization marketing comparison |
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