| 中国数字媒体艺术价值链的建构与发展 |
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| 引用本文： | 郑晓慧,侯琳琦.中国数字媒体艺术价值链的建构与发展[J].北京邮电大学学报(北京邮电大学学报),2008,10(6):27-30. |
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| 作者姓名： | 郑晓慧 侯琳琦 |
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| 作者单位： | 1. 中国人民大学,艺术学院,北京,100872
2. 北京邮电大学,人文学院,北京,100876 |
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| 摘 要： | 以迈克尔·波特教授的“价值链”理论为指导，构建了有机、完整的数字媒体艺术价值链，使中国数字媒体各产业集团达到共赢，以利于中国数字媒体艺术的长久健康发展。在数字媒体艺术价值链的构建与发展过程中，注重其产业价值的同时，不忘其艺术价值。
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| 关 键 词： | 数字媒体 价值链 建构 媒体艺术 |
Construction and development of value chain in Chinese digital art |
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| ZHENG Xiao-hui,HOU Lin-qi.Construction and development of value chain in Chinese digital art[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2008,10(6):27-30. |
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| Authors: | ZHENG Xiao-hui HOU Lin-qi |
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| Institution: | ZHENG Xiao - hui, HOU Lin - qi(1. School of Arts, Renmin Univesity of China, Beijing 100872, China; 2. School of Humanities, BUPT, Beijing 100876, China) |
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| Abstract: | The article adopts the theory of value chain as a guide to construct a complete value chain of digital art, in an attempt to make the digital industry group to achieve a win-win situation, and ultimately to facilitate healthy development of Chinese digital art. It is proposed that in the process of constructing and developing the value chain of digital art, when paying attention to the commercial value, the artistic value should not be neglected. |
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| Keywords: | digital media value chain construction media arts |
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