| 基于软实力提升的北京旅游产业品牌化发展策略 |
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| 引用本文： | 刘雁琪.基于软实力提升的北京旅游产业品牌化发展策略[J].北京市财贸管理干部学院学报,2014(2):54-57. |
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| 作者姓名： | 刘雁琪 |
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| 作者单位： | 北京财贸职业学院,北京101101 |
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| 摘 要： | 随着北京旅游业发展的进程,未来北京的旅游产业一定是向主题更加突出,更加追求旅游产品品质的品牌化方向发展。品牌化发展战略是旅游业发展的必然趋势,本文分析了北京旅游产业品牌化发展的现状和未来的发展策略与发展路径,为北京旅游产业的品牌化发展提供了可供借鉴的案例和方法。
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| 关 键 词： | 北京 旅游产业 品牌化建设 |
The Enhancing Beijing Tourism Industry Brand Development Strategy Based Soft Power |
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| Liu Yanqi.The Enhancing Beijing Tourism Industry Brand Development Strategy Based Soft Power[J].Journal of Beijing Institute of Finance and Commerce Management,2014(2):54-57. |
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| Authors: | Liu Yanqi |
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| Abstract: | The future of Beijing＇s tourism industry must be more the topic highlight,the more pursuit of quality tourism products with the brand-oriented development process of Beijing tourism development.Brand development strategy is the inevitable trend of the development of tourism.this paper analyzed the Beijing tourism industry brand development status and future development strategies and development path in order to provide examples and methods for reference for brand development Beijing tourism industry. |
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| Keywords: | Beijing tourism industry brand building |
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