文化传播学视域下的中国传统体育文化类别及电视节目形态探析

本文从当代中国传统体育文化发展面临的困境入手,将中国传统体育文化发展置于电视传播的理论语境中考察,分析了其在现代社会中电视传播价值。按照其与电视媒介特性契合程度,从功能上将中国传统体育文化分四种类别,并从优化传播效果角度就四种类别提出了各自适宜的电视节目形态。

A Discussion on Traditional Chinese Sports Culture Category and TV Show Form in the View of Cultural Communication

This article starts from the difficulties in the contemporary traditional sports and cultural development in China,studies China's traditional sports and cultural development under the Context of theory of broadcasting,analyzes its TV value in modern society. In accordance with its fit degree of television properties,Traditional Chinese sports culture divides into four sub-categories from the function,and puts forward their own appropriate form of television programs to the four categories from the point of view on optimizing the environmental effects.