| 中国农村商业保险营销问题及对策探讨 |
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| 引用本文： | 姜 芳,姜含春. 中国农村商业保险营销问题及对策探讨[J]. 安徽农业大学学报(社会科学版), 2011, 20(3): 1-3 |
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| 作者姓名： | 姜 芳 姜含春 |
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| 作者单位： | 安徽农业大学经济管理学院,安徽合肥,230036 |
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| 摘 要： | 农村商业保险市场需求潜力巨大,但是发展缓慢,尚未得到完全开发的现状。从商业保险公司角度出发,对农村商业保险市场营销过程中存在的问题进行了研究,通过对农民保险需求的调查和对保险产品特点的研究,依据7P理论,制定合适的保险营销对策,提高市场占有率。
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| 关 键 词： | 农村商业保险 营销 问题 对策 |
On the Marketing of Commercial Insurance in China's Countryside |
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| JIANG Fang and JIANG Hang-chun. On the Marketing of Commercial Insurance in China's Countryside[J]. Journal of Anhui Agricultural University(Philosophy & Social Sciences Edition), 2011, 20(3): 1-3 |
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| Authors: | JIANG Fang and JIANG Hang-chun |
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| Affiliation: | JIANG Fang,JIANG Hang-chun (School of Economics and Management Science,Anhui Agricultural University,Hefei 230036,China) |
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| Abstract: | The potential of countryside commercial insurance market is enormous,but it has not been fully developed.From the viewpoint of commercial insurance company,the article uses 7P theory to find the problems existing in the commercial insurance product marketing in the countryside,and formulate appropriate marketing policy of insurance to raise the market share. |
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| Keywords: | countryside commercial insurance marketing problems countermeasure |
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