| 公共关系与企业形象塑造 |
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| 引用本文： | 严辉武. 公共关系与企业形象塑造[J]. 湘潭大学学报(哲学社会科学版), 2002, 26(4): 72-74 |
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| 作者姓名： | 严辉武 |
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| 作者单位： | 湘潭大学,商学院,湖南,湘潭,411105 |
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| 摘 要： | 迅速摆脱“产品力”竞争和“促销力”竞争的束缚 ,塑造完美的“形象力” ,是企业直面竞争 ,迎接挑战的致胜战略 ,而运用“公共关系”手段 ,妥善处理企业与社会公众的种种利害关系 ,维系企业经营发展的和谐环境 ,是实现这一战略的核心战术
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| 关 键 词： | 公共关系 社会公众 企业形象 |
| 文章编号： | 1001-5981(2002)04-0072-03 |
| 修稿时间： | 2002-01-11 |
Public Relations and CI |
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| Yan Hui-wu. Public Relations and CI[J]. Journal of Xiangtan University(Philosophy and Social Sciences), 2002, 26(4): 72-74 |
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| Authors: | Yan Hui-wu |
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| Abstract: | The vital strategy is to get rid of the limit of product and sale promotion in competition and model a perfect CI; while the adoption of Public relations to handle the relationship between the enterprise and social public properly and give harmonious circumstances to the enterprise development is the core tactics for realization the strategy. |
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| Keywords: | public relations public CI. |
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