| 论高校图书馆服务品牌的创建 |
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| 引用本文： | 钱金珍.论高校图书馆服务品牌的创建[J].盐城师范学院学报,2008,28(6):128-130. |
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| 作者姓名： | 钱金珍 |
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| 作者单位： | 盐城师范学院图书馆 |
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| 摘 要： | 高校图书馆的品牌形象是基于图书馆整体素质的动态反应，只有当图书馆的服务理念、文化内涵与读者、社会互动并产生共鸣时，品牌形象才能树立起来。
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| 关 键 词： | 高校图书馆 服务品牌 创建 |
Creation of Brand Name College Service-oriented Library |
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| QIAN Jin-zhen.Creation of Brand Name College Service-oriented Library[J].Journal of Yancheng Teachers College(Humanities & Social Sciences Edition),2008,28(6):128-130. |
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| Authors: | QIAN Jin-zhen |
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| Institution: | QIAN Jin-zhen (School of Literature, Yancheng Teachers University, Yancheng, Jiangsu 224002, China) |
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| Abstract: | The image of college library is a dynamic reflection of its comprehensive quality. The brand name image of college library will only be set up after service concept and cultural connotation of college library are in conformity with readers＇ demand and social interaction. |
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| Keywords: | college library service brand name creation |
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