Leo Bogart, 1921-2005

Leo Bogart, who died October 15, 2005, in New York City, calledhimself an "applied sociologist" because he spent his careerin marketing rather than academic research. But his contributionsto knowledge filled 14 books, three of them published afterhe turned 80. His appreciation for the nuances of opinion measurementand contributions to question design would have earned him distinctionon any faculty, and so his career embodied the commercial-academicblend that has characterized the American Association for PublicOpinion Research (AAPOR). Born in Lvov, Poland, he moved with his family to New York atthe age of 2. He was a high school newspaper editor in