| 产品创新:企业生存之本 |
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| 引用本文： | 王晓静.产品创新:企业生存之本[J].辽宁医学院学报(社会科学版),2005,3(1). |
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| 作者姓名： | 王晓静 |
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| 作者单位： | 东北财经大学MBA学院 辽宁大连116000 |
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| 摘 要： | 产品是企业的生命和参与市场竞争的焦点,企业技术创新、管理创新和组织创新都以产品创新为载体进入市场,接受市场检验。加快产品开发速度,缩短产品开发时间,尽早将产品投入市场,已成为企业生存乃至取得竞争优势的关键。
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| 关 键 词： | 产品创新 企业生存 竞争优势 |
Product Innovation——the Essence of the Existence of Enterprises |
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| Wang Xiaojing.Product Innovation——the Essence of the Existence of Enterprises[J].Journal of Liaoning Medical College:Social Science Edition,2005,3(1). |
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| Authors: | Wang Xiaojing |
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| Abstract: | Product is the life of the enterprises and the focus of the market competition. Product innovation is the carrier of technology innovation, management innovation and organization innovation and should be tested by the market. It is most important for the existence of enterprise and obtain the advantage of competition to quicken the steps of product innovation, shorten the time of it and put the new product to the market as early as possible. |
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| Keywords: | product innovation enterprise existence competition advantage |
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