形象塑造——西部地区旅游业发展的新课题

旅游业是西部地区持续、快速发展的希望所在 ,而旅游形象塑造又是西部地区旅游业实现“起飞”的手段之一。本文从市场营销学的相关理论出发 ,阐述了旅游形象定位的原理、原则、方式和旅游形象主题词的提炼等问题 ;同时 ,还对旅游形象塑造工程的具体内容作了六方面的归纳和总结。

Image-building:A New Question of Tourism Development in Western Regions

The continuable and rapid development of the western regions relys on the development of tourism industry to some extent.Image building of tourism is one of the ways that make tourism industry in western regions achieve success.Begining with the related marketing theory,this paper expatiates some questions of image orientation of tourism,such as the elements,the principle,the mode and how to abstract the topic words.In the same time,this paper summarizes the whole image building engineering of tourism to six parts.