The Network Polls: A Critical Review |
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| Authors: | SUDMAN SEYMOUR |
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| Affiliation: | Seymour Sudman is Professor of Business Administration and Sociology and Research Professor, Survey Research Laboratory, University of Illinois at Urbana Champaign. The author wishes to thank Jeffrey Alderman, ABC; Warren Mitofsky, CBS; Roy Wetzel, NBC; and Kenneth Prewitt for providing information and comments on earlier drafts. Of course, the judgments about the polls, as well as any remaining inaccuracies are solely the responsibility of the author. |
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| Abstract: | The network polls perform an important service reasonably competently,although they all have major weaknesses in questionnaire testingand in analyses of results. They are an excellent source ofmaterial for secondary analyses. |
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