挖掘城市历史文脉,重塑名城特色

以往历史文化名城保护存在的纯粹以保存为目标的单点式保护或单纯以旅游为主导的单一式利用等问题，本文试图通过对惠州市为例，提出将物质文化遗产与非物质文化遗产的保护纳入到统一的保护对象之中，并挖掘城市内在的历史文脉，赋予城市文化遗产新的生命力。此外，还通过策划特色文化品牌包装等措施重塑城市历史文化特色，由此增强城市品牌效应。

Explore City's Historical Context and Reshape Its Characteristics

In the past, thepurpose and utilization of preserving historical cities were characterized by unilateralism. The author suggests that cultural heritage, intangible or not, should become a unity in terms of the protection of historical cities. In addition, city branding and marketing should also be introduced to explore the city＇ s historical context and reshape its characteristics.