| 国内轿车制造企业销售系统现状及面向BTO的对策 |
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| 引用本文： | 李冰,文捷.国内轿车制造企业销售系统现状及面向BTO的对策[J].太原理工大学学报(社会科学版),2004,22(4):38-40. |
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| 作者姓名： | 李冰 文捷 |
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| 作者单位： | 华中科技大学,管理学院,湖北,武汉,430074 |
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| 基金项目： | 国家自然科学基金资助重点项目(70332001) |
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| 摘 要： | 赢得21世纪汽车市场竞争的核心在于能否提供客户需求的汽车产品,按订单生产是实现该目标的趋势所在.文章试图在对国内几家大型轿车生产企业调研的基础上,分析实施BTO在时间方面存在的障碍,从而对目前国内轿车制造企业的销售系统在销售模式和信息系统等几个重要方面进行深层次重构.
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| 关 键 词： | 按订单生产 销售模式 集成客户信息交互系统 销售系统 |
| 文章编号： | 1009-5837(2004)04-0038-03 |
| 修稿时间： | 2004年8月22日 |
The Marketing System of Automobile Manufactories Reengineering Based on BTO |
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| LI Bing,WEN Jie.The Marketing System of Automobile Manufactories Reengineering Based on BTO[J].Journal of Taiyuan University of Technology(Social Sciences Edition),2004,22(4):38-40. |
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| Authors: | LI Bing WEN Jie |
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| Abstract: | Providing the product which customers need is a pivotal method to win the market in the 21st century. Building to order based on modern IT and advanced manufacture system is a successful strategy to achieve the idiographic demand of customer. The intention of this paper is that reengineering the marketing system, building a integration customer information system based on CTI and core data sharing, reengineering the order booking process, and abandoning the demoded marketing strategy. The goal of the change is to turn into an enterprise which provides service about automobile. |
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| Keywords: | BTO sale model integration customer information system marketing system |
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