| 大同市旅游业形象研究 |
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| 引用本文： | 李波,薛海霞.大同市旅游业形象研究[J].中北大学学报(社会科学版),2012,28(2):43-45. |
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| 作者姓名： | 李波 薛海霞 |
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| 作者单位： | 山西大同大学商学院,山西大同,037009 |
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| 摘 要： | 在分析旅游形象的树立对城市旅游业发展的重要意义的基础上,文章从大同市情出发,对大同市旅游业发展过程中的基本优势和不足进行了论述,借助企业CIS战略理论,将大同市旅游形象定位于大同佛道、华夏典范.
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| 关 键 词： | 大同市 旅游业形象 大同佛道 |
Datong' s Tourism Image |
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| LI Bo
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XUE Haixia.Datong' s Tourism Image[J].Journal of North China Institute of Technology(Social Sciences),2012,28(2):43-45. |
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| Authors: | LI Bo XUE Haixia |
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| Institution: | (College of Commercial,Shanxi Datong University,Datong 037009,China) |
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| Abstract: | This paper analyzes the importance of urban tourism development by establishing the tourism image,according to the realities of Datong city.It illustrates the basic advantage and the insufficient development of Datong’s tourism in current situation,and based on the theory of corporate CIS strategy,it finally orienates its tourism image: Datong Buddhism and Taoism,and Model of China. |
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| Keywords: | Datong city tourism image Datong Buddhism and Taoism |
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