国际环境下中小企业谋求竞争优势的策略

加入世贸后,中国市场国际化特征日益明显,在这样的环境中,中小企业谋求竞争优势成为发展关键。因此,提升企业无形资产,以合作竞争的观念塑造高信用度,采用虚拟经营,降低渠道成本,不妨作为中小企业的经营策略。

On the Strategies for Minor Enterprises to Strive for Competitive Edge

After WTO, under circumstances that China's market is increasingly showing itsinternationalization, it is the key for minor enterprises to strive for competitive edge. Therefore,the author suggests strategies that are beneficial to minor enterprises' development, such aspromoting intangible assets, creating high credit rating with sense of both cooperation andcompetition, perating virtually and lowering the purchase and selling cost.