奥运经济的双重效应

中国北京获得2008年奥运会举办权之后,奥运经济便成为国内学者关注的焦点之一。奥运经济具有有形财富效应和无形文化效应。有形财富效应包括直接性经济效应、间接性经济效应与衍生性经济效应三个方面,无形文化效应表现为国家形象层面的政治效应、企业层面的品牌效应和传统文化层面的扩散效应。无论是财富效应,还是文化效应,二者又都具有两面性。

Dual Effects of Olympic Economy

China's successful claim for holding the 2008 Olympic Games in Beijing makes the Olympic economy the concern of our scholars. This article pays attention to the tangible wealthy effect and the invisible cultural effect of Olympic economy. The tangible wealthy effects include direct economic effect, indirect economic effect and multiple economic effects. The invisible cultural effects embody the political effect in the gradation of country image, the famous brand effect in the gradation of enterprise and the diffused effect in the gradation of traditional culture. Both the wealthy effect and the cultural effect have dual characters.