| 论对外传播的间性思维 |
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| 引用本文： | 王虹光.论对外传播的间性思维[J].武汉理工大学学报(社会科学版),2011,24(3):362-365. |
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| 作者姓名： | 王虹光 |
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| 作者单位： | 武汉大学,新闻与传播学院,湖北,武汉,430072;武汉理工大学,外国语学院,湖北,武汉,430070 |
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| 摘 要： | 有效的对外传播需要一种间性思维,表现为主动沟通的姿态,全面开放的意识和尊重他者主体性的胸怀。"和而不同"的对外传播理念正是间性思维的体现。在传播策略上,间性思维要求我们坚持信息公开和报道客观真实的原则,并重视公众在对外传播中的主体作用。
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| 关 键 词： | 对外传播 间性思维 传播理念 传播策略 |
On Inter-thinking of Publicity |
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| WANG Hong-guang.On Inter-thinking of Publicity[J].Journal of Wuhan University of Technology(Social Science Edition),2011,24(3):362-365. |
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| Authors: | WANG Hong-guang |
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| Institution: | WANG Hong-guang1,2(1.School of Journalism and Communication,Wuhan University,Wuhan 430072,Hubei,China,2.School of Foreign Languages,WUT,Wuhan 430070,China) |
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| Abstract: | Effective publicity needs an inter-way of thinking,which includes a willingness to communicate with others,a consciousness of being completely open and a respect for other countries’ subjectivity.The guiding principle——harmonious but different——of the current publicity of China just demonstrates inter-thinking.However,in terms of publicity strategy,we need to adhere to the principle of objective and truthful report and involve both the government and the public in the cause of publicity. |
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| Keywords: | publicity inter-thinking guiding principle of publicity publicity strategy |
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