宁波市区商帮文化水上旅游线路开发探讨

宁波商帮是中国历史上十大商帮之一,在国内外具有广泛的知名度。宁波市区三江沿岸的商帮文化旅游资源较为集中,把宁波商帮文化和水上旅游有机结合起来,打造具有宁波特色的旅游线路,不仅能大大丰富都市旅游的内容,为全市旅游业的发展提供新的增长极,同时也是展现宁波"东方商埠、时尚水都"都市形象的有效载体。文章通过对宁波市区水上旅游开发的条件分析,从市场定位、水上旅游线路、游船码头以及配套支持系统等方面提出了具体对策。

A Study of the Development of the Watery Tourist Routes Exploring Ningbo Business Clique in the Urban Area of Ningbo

The Ningbo Business Clique was one of the top 10 business groups in the Chinese history,well known both at home and abroad.A large amount of tourist resources featuring the Ningbo Business Clique culture converge along the banks of the Three Rivers in the urban area of Ningbo.Combining the Ningbo Business Clique culture with water tourism to develop tourist routes with unique Ningbo characteristics will enrich the content of urban tourism in Ningbo,which may be not only a new source of Ningbo's urban tourism development,but also an effective means of displaying Ningbo's image of "Oriental Business Port and Fashionable Water Metropolitan".Based on an analysis of the conditions for Ningbo's urban tourism development,this paper proposes some specific strategies in terms of market targeting,watery tourist routes,tourist boats wharves,and relevant supporting systems.