Affiliation: | 1. Marketing at the Smeal College of Business, Pennsylvania State University, University Park, PA 16802, United States of America;2. Marketing at the Opus College of Business, University of St. Thomas, St. Paul, MN 55105, United States of America;1. DEI, University of Padua, viale Gradenigo 6, Padua, Italy;2. DIN, State University of Maringa (UEM), Maringa, PR, Brazil;3. DISI, University of Bologna, Cesena, Italy;4. DTIC, Sejong University, Seoul, Republic of Korea |