基于消费者策略行为的高新技术产品定价模型研究

随着技术更新速度的加快和市场竞争的加剧,厂商经常会采取降价促销的手段刺激高新技术产品的销售.久而久之,消费者自然形成一种等待厂商进一步降价的习惯.文章主要考虑基于消费者策略行为下,厂商实施的动态定价策略.讨论在需求不确定的条件下,厂商在面对消费者策略行为时,如何决定最优价格策略,以获得最大化利润.

Study on the Pricing Model of High-tech Products Based on Consumer Strategy Behavior

With the quick speed of updated technology and the acceleration of the pace of market competition,companies usually take the measures of cutting prices to stimulate sales of high-tech products.As time goes by,consumers have got used to waiting for manufacturers' further price reduction.Based on the consumer strategy behavior,this paper mainly considers the implementation of manufacturers' dynamic pricing strategy.It is discussed in this paper how to determine the optimal pricing strategies for maximizing pr...