The Value of Trust: An Analysis of Social Capital in Natural Areas

This paper defines and analyses the characteristics of social trust that develop in natural areas, examining the connections and interactions between the people and institutions involved. It offers a deeper understanding of the different degrees of trust and the identification of those attributes that affect the generation of this trust at three different levels: strategic, normative and cognitive. The study of the value of trust allows, or at least contributes to, an understanding of different levels of development. The study population consists of local associations, as a sample of existing social structures, and is taken from two areas in Andalusia, Spain. From the application of the proposed method a null hypothesis for the runs and Mann–Whitney tests is accepted at the three levels of trust for both areas. For strategic and cognitive trust, the behaviours of both areas are homogenous, while in the case of normative trust for the Chi square test the alternative hypothesis is accepted. The methodology that is developed demonstrates the interest presented by trust as a study variable in research dealing with social capital and its direct influence on the development of territories. Trust should be considered alongside physical, natural and human capital, since none of these alone is sufficient for complete territorial development.