浅析融媒体时代粤语童谣传播策略的创新

粤语童谣是岭南文化的重要内容,展现了岭南人民的精神气质,凝聚了岭南人民的集体记忆。但随着时代的变迁,粤语童谣的传唱度、影响力明显下降。究其原因,传播模式陈旧是不可忽略的因素。信息技术迅猛发展,融媒体时代悄然而至,传播模式也须紧跟时代的变化。结合融媒体的特征和传播现状,粤语童谣在传播的内容、形式、载体方面均存在深化改革的空间。通过上述传播策略的创新,将有助于粤语童谣的传承与发展。

Brief Analysis of the Communication Innovation Strategies about Cantonese Nursery Rhymes in the Era of Media Convergence

Cantonese nursery rhymes are an important part of Lingnan culture,showing the spiritual temperament and condensing the collective memory of the Lingnan people.However,with the changing times,its influence has declined significantly.Investigating its reasons,the outdated communication mode is a factor that cannot be ignored.With the rapid development of information technology,the era of media convergence is coming quietly,and the mode of communication must also keep up with the new changes.Combining the characteristics of the converged media and the status quo of communication,Cantonese nursery rhymes have room for deepening reforms in the content,form,and carrier of their dissemination.The innovation of the above communication strategies will help the inheritance and development of Cantonese nursery rhymes.