| 发展南京会展经济的对策 |
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| 引用本文： | 蒋良骏.发展南京会展经济的对策[J].南京航空航天大学学报(社会科学版),2004,6(4):30-32,51. |
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| 作者姓名： | 蒋良骏 |
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| 作者单位： | 南京航空航天大学,经济管理学院,江苏,南京,210016 |
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| 摘 要： | 最近几年 ,南京的会展经济发展迅速 ,但同时也出现了定位不明确、缺乏品牌会展、缺乏专门人才等问题。因此 ,必须加强对南京会展经济的规划管理 ,努力打造特色会展 ,同时培养会展经营管理人才 ,以期实现南京会展经济的持续、健康、快速、发展
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| 关 键 词： | 会展经济 定位 品牌 人才 |
| 文章编号： | 1671-2129(2004)04-0030-03 |
| 修稿时间： | 2004年5月13日 |
Suggestions on Developing the Exhibition Economy of Nanjing |
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| JIANG Liang-Jun.Suggestions on Developing the Exhibition Economy of Nanjing[J].Journal of Nanjing University of Aeronautics & Astronautics(Social Sciences),2004,6(4):30-32,51. |
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| Authors: | JIANG Liang-Jun |
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| Abstract: | The exhibition economy of Nanjing has been developing very fast in recent years, during which appeared problems such as fuzzy position, absence of brand exhibition, and shortage of professionals. Thus, it is important to strengthen the plan and management of the exhibition economy of Nanjing, shape its uniqueness, and cultivate the management of exhibition, in the hope of achieving a steady, healthy, fast development of the exhibition economy of Nanjing. |
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| Keywords: | exhibition economy Localization Brand professionals |
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