论诚实信用原则在反不正当竞争法中的适用

反不正当竞争法中的诚信原则是商业道德的法律化，核心是“善意”和“利益平衡”，因此，诚信原则的具体适用范围应当包括损害经营者利益的行为，以及以欺诈性手段损害消费者、其他市场参与者的利益，而在一定程度上损害竞争秩序的行为。法官评价案件事实时可以采用主观与客观相结合的标准，并借鉴美国的经验对主观要件进行客观化。

On the Application of Bona Fide Principle in the Anti-unfair Competition Law

The bona-fide principle is the legalization of the business ethic with the core of ＂goodwill＂ and ＂balance of interest＂. Therefore, the unfair competition behaviors should include both behaviors infringing on the benefit of business owners and behaviors that harm consumers, and other partici- pants of the market, which damage the competitive order to some degree. Judges can make judicial de- cisions based on subjective and objective factors, and they can view the subjective factors in an objective way according to the American experience.