| 从竞争优势到竞争优势群 |
| |
| 引用本文： | 王刚夫,黄清和.从竞争优势到竞争优势群[J].南开管理评论,2001,4(1):59-61. |
| |
| 作者姓名： | 王刚夫 黄清和 |
| |
| 作者单位： | 南开大学国际商学院 |
| |
| 基金项目： | “天津市九五社科规划项目!中国服务业政策体系研究——21世纪中国服务业构建国际竞争优势之路” |
| |
| 摘 要： | 在当今的超强竞争时代，环境的动态性日益成为影响企业竞争成败的关键因素，从动态的角度分析竞争优势成为当务之急。本文从动态的角度构建了竞争优势群分析框架，对竞争优势的维持、增强、权衡和更新等问题进行了研究。
|
| 关 键 词： | 竞争优势 竞争优势群 |
From Competitive Advantage to Constellation of Competitive Advantages |
| |
| Wang Gangfu,Huang Qinghe.From Competitive Advantage to Constellation of Competitive Advantages[J].Nankai Business Review,2001,4(1):59-61. |
| |
| Authors: | Wang Gangfu Huang Qinghe |
| |
| Abstract: | The dynamics of environment is becoming one of the key influential factors of business sustainable success in a hypercompetitive environment, this article proposes a analytical framework for dynamic development of competitive advantages and makes a deeper study of problems of the maintenance, enhancement, trade-off and renewal of competitive advantages. |
| |
| Keywords: | Competitive Advantage Constellation of Competitive Advantages |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
