| 福建沿海岛屿旅游资源整合刍议 |
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| 引用本文： | 何巧华,陈金华,郑向敏. 福建沿海岛屿旅游资源整合刍议[J]. 浙江海洋学院学报(人文科学版), 2007, 24(2): 86-89 |
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| 作者姓名： | 何巧华 陈金华 郑向敏 |
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| 作者单位： | 华侨大学,旅游学院,福建,泉州,362021 |
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| 摘 要： | 福建沿海岛屿旅游资源丰富,是海峡西岸主要旅游区,但目前岛屿旅游资源尚未形成统一品牌,旅游形象模糊,缺乏核心竞争力。为此,要按照整合理论,把福建沿海岛屿旅游资源整合为宗教朝圣文化区、都市休闲观光区、海洋科学考察区、南亚热带风情度假区;在岛屿旅游资源开发中处理好岛屿与岛屿之间、岛陆之间的竞合关系,共同塑造海峡西岸蓝色旅游品牌形象。
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| 关 键 词： | 岛屿旅游资源 整合 福建省 |
| 文章编号： | 1008-8318(2007)02-0086-04 |
| 修稿时间： | 2007-01-10 |
Analyses on Regional Integration of Fujian''''s Coastal Island Tourist Resources |
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| HE Qiao-hua,CHEN Jin-hua,ZHENG Xiang-min. Analyses on Regional Integration of Fujian''''s Coastal Island Tourist Resources[J]. Journal of Zhejiang Ocean University(Humane Science), 2007, 24(2): 86-89 |
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| Authors: | HE Qiao-hua CHEN Jin-hua ZHENG Xiang-min |
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| Abstract: | Insular tourist resources in Fujian are rich,and are the main tourist area of the west strait,but now it hasn't formed the unified brand,and the image is fuzzy and the core competitiveness is weak.The paper introduces the theory of integration of marketing,puts forward the religion sacred culture area,urban leisure area,ocean scientific study area,south subtropical atmosphere vacation area and the measures to balance the relation between competition and cooperation among the regional island tourist resources,and to shape the brand of "blue tour" in west strait. |
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| Keywords: | island tourist resources integration Fujian Province |
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