| 高等教育大众化背景下的会展专业与会展产业 |
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| 引用本文： | 李秀斌,吴建华. 高等教育大众化背景下的会展专业与会展产业[J]. 广州大学学报(社会科学版), 2010, 9(4): 64-68 |
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| 作者姓名： | 李秀斌 吴建华 |
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| 作者单位： | 广东商学院,旅游学院,广东,广州,510320;广东商学院,旅游学院,广东,广州,510320 |
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| 摘 要： | 高等教育大众化背景下,会展专业教育已经成为会展产业链的一个重要环节,会展产业应该参与会展人才的创造与培养,避免“供需错位”。会展教育与会展产业协调发展的关键在于兼顾学科资源优势及区域产业特征。
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| 关 键 词： | 会展专业教育 会展产业 高等教育大众化 产业链 |
MICE specialty and industry in the background of popularized higher education |
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| LI Xiubin,WU Jianhua. MICE specialty and industry in the background of popularized higher education[J]. Journal of Guangzhou University(Social Science Edition), 2010, 9(4): 64-68 |
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| Authors: | LI Xiubin WU Jianhua |
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| Affiliation: | (School of Tourism and Environment Science, Gnangdong University of Business Studies, Gnangzhou, Guangdong 510320, China) |
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| Abstract: | This paper examines the interrelationship between MICE professional education and MICE industry development in the background of popularized higher education. It proposes that MICE professional education be an important link in the chain of MICE industry, and MICE industry join in the production of professional talents. Only by mutual support and coordinated development can the dislocation of supply and demand be avoided. The key of mutual development lies in adequate concern about both discipline resources superiority and regional industrial characteristics. |
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| Keywords: | MICE education MICE industry higher education popularization chain of MICE industry |
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