政治传播视角下受众参与缺位的二维解析

政治系统的和谐、有序运作，依赖于传播机制的有效构建，以及传播者与受众的良性互动。但是当前政治形势下，受众参与缺位、参与冷漠现象还普遍存在。针对这一困境和难题，从传播过程的外部变量因素，以及信息经济学对受众的内在“心理-行为”逻辑进行剖析，有助于找到问题的症结，实现路径和走向的新探索。

The Dual Analysis of the Absence of Audience Participation from the Perspective of Political Communication

The harmonious and orderly operation of a political system depends on the effective construction of the transmission mechanism and a benign interaction between the audience and the communicator.However, the absence of audience participation or indifferent participation is still a common phenomenon under current political situation.To solve this problem, it is helpful to analyze the external variable factors and the internal “psychology-behavior” logic so as to find the root of the problem and realize new exploration.