基于旅游者视角的农业旅游本质及其类型探究

界定农业旅游本质有利于发展农业旅游，优化农村产业结构，改善生态环境，是实现农民增收的有效途径。以旅游者为 视角，把旅游者作为农业旅游的起点和归宿，通过访谈调研，采取内容分析和扎根理论的方法研究发现：一是把农业环境、农业 生产活动、农业文化等作为旅游吸引物；二是不同类型的旅游者对农业旅游的理解存在差异，并建构了不同的类型，具体包括 观光游览型、生活体验型、文化教育型、身心愉悦型、追求幸福型；三是农业旅游是指旅游者为了追求农业生活中的旅游幸福或 其他目的，以农业环境、农业文化等旅游吸引物为依托，通过观光、生活体验等活动从而领悟异地身心自由体验之境界。

Study on Nature and Types ofAgricultural Tourism from the Tourist's Perspective

Determination of the nature of agricultural tourism is beneficial to development of agricultural tourism, optimization of rural industrial structure, and improvement of ecological environment, which are effective ways to increase farmers'' income. In this paper we takes tourists as the starting point and destination of agricultural tourism, and by means of interviews, surveys, content analysis and grounded theory, we found that, first, agricultural environment, agricultural production activities and agricultural culture are regarded as tourist attractions; second, different tourists have different understandings of agricultural tourism, and different types, like sightseeing, life experience, cultural education, physical and mental pleasure, and pursuit of happiness have been developed; third, agricultural tourism can be defined as tourists'' pursuit of happiness or other goals in agricultural life, relying on agricultural environment, agricultural culture and other attractions, and achieving a state of physical and mental freedom in different places through sightseeing, life experience and other activities.