| 运用价值链分析法确定企业竞争优势 |
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| 引用本文： | 郑娜,路世昌.运用价值链分析法确定企业竞争优势[J].辽宁工程技术大学学报(社会科学版),2005,7(6):636-638. |
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| 作者姓名： | 郑娜 路世昌 |
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| 作者单位： | 1. 辽宁工程技术大学,研究生学院,辽宁,阜新,123000
2. 辽宁工程技术大学,工商管理学院,辽宁,阜新,123000 |
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| 摘 要： | 概述了价值链理论的内涵,从价值链与竞争优势的关系中得出价值链分析法是确定企业竞争优势的有力武器,提出企业可以采取五个步骤最终确定其竞争优势和劣势,阐述了在新经济时代企业要适应环境变化的要求,赋予价值链新的内涵,借助新价值链保持企业旺盛的生命力。
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| 关 键 词： | 价值链 竞争优势 新经济 |
| 文章编号： | 1008-391X(2005)06-0636-03 |
| 修稿时间： | 2004年12月30 |
Applying the analytical theory of value chain to determine enterprise competition advantage |
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| ZHENG Na,LU Shi-chang.Applying the analytical theory of value chain to determine enterprise competition advantage[J].Journal of Liaoning Technical University(Social Science Edition),2005,7(6):636-638. |
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| Authors: | ZHENG Na LU Shi-chang |
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| Abstract: | The article expounds the connotation of traditional value chain theory,and from the relationship between value chain and competition advantage draws a conclusion that the analytical theory of value chain is a powerful weapon to define enterprise competition advantage and disadvantage,and points out enterprise can take five steps to determine competition and disadvantage.Especially,the article expounds under the new economic circumstance,enterprise should give value chain a new content,and at same time depend on new value chain to obtain a vigorous life of enterprise. |
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| Keywords: | value chain competition advantage new economy |
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