搜索引擎企业隐私政策声明研究——以百度与谷歌为例

张贴隐私政策声明是网站缓解用户隐私担忧的一项重要举措。从三个主要方面对百度和谷歌（中文网站）的隐私政策声明进行对比研究，结果发现，两大网站的隐私政策声明存在不少差异，谷歌也并不必然就比百度做得好，都在某种程度上存在不规范的情况。在对比基础上找出问题的形成原因并讨论其完善机制，以期切实实现通过制定隐私政策声明履行网站保护隐私权的承诺。

On Privacy Policy Statements of Search Engine Enterprises:Taking Baidu and Google as Examples

An important measure taken by websites is the posting of a privacy policy statement, which should ease users''concerns about the exposure of their personal information. This paper does a comparison study on the privacy policies between China''s Baidu and the Chinese webpage of Google from three different angles. The findings show there are significant differences between the two websites''privacy policies. Google doesn''t necessarily do a better job than Baidu, and to a certain degree, both websites have room for improvement. Causes of problems and solutions to them have been identified and discussed on the basis of comparing, in order that promises to protect users''privacy through formulating a privacy policy statement can be achieved.