基于计划行为理论的核电接受度模型研究

核电技术作为一种争议性的技术,具有利益和风险并存的特点,因此,核电技术的顺利发展需要以民众的接受度为基础,并且对计划行为理论(TPB)进行改造,对核电接受度模型进行研究是很有必要的.研究表明:信任度、主观规范和感知行为控制对行为意愿的影响都很显著,其中信任度的影响度最高.民众对核电技术的利益感知和风险感知均能显著影响民众的信任度和行为意愿,但对于风险的谨慎要远胜于其对于利益的期望.

Researches on Nuclear Power Acceptance Model On Nuclear Power Acceptance Model Based on Theory of Planned Behavior

As a controversial technology, nuclear power is both beneficial and risky.Therefore, its smooth development should be based on public acceptance.So it's meaningful to modify the Theory of Planned Behavior (TPB) and apply it to the construction of the nuclear power acceptance model.This research shows that trust, subjective norm and perceived behavior control can significantly influence behavioral intentions, with the effect of trust being the strongest.Public's "perceived benefits" and "perceived risks" of nuclear power can both significantly influence their trust and behavioral intentions.But they are far more cautious with the risks than excited about the benefits.