政务新媒体的公众使用及对政府满意度的影响

利用问卷调查法,展示了中国公众使用政务新媒体的现状,公众最经常使用的新媒体政务工具依次为政务微信、政务APP、政务微博.注重分析人口与社会经济特征、新媒体使用习惯、政治影响因素对公众使用政务新媒体的影响.回归结果表明,公众的新媒体使用习惯与是否使用其他类别政务新媒体的影响关系最为显著,呈现出"同质增长、异质削减、关联促进"的特点.研究还显示,使用政务微信能够显著提升公众的政府满意度,使用政务微博主要提升信息公开满意度,使用政务APP则对信息公开、政府回应满意度均有积极影响.

Governmental Digital Tools: Citizen Usage and Effects onSatisfaction of Government

Based on a questionnaire survey in Beijing, this study firstly displays the status of citizen usage of government digital tools, including Weibo, WeChat and APP.Chinese citizens prefer to use governmental Wechat primarily, followed by governmental App and Weibo.Secondly, the paper examines socio-demographic variables, general usage of new media, political interests and political knowledge as dependent variables while using three digital tools as independent variables.The final OLS model shows that general new media use and using other tools are strong predictors.Thirdly, the study finds that using governmental Wechat positively would enhance the citizens' satisfaction with government.Using governmental micro blogs only positively affected their perceptions of information openness, and using governmental APP could positively influence on both information openness and responsiveness satisfactions.