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宁波方言社交称谓的文化意韵和语言表达
引用本文:王苹.宁波方言社交称谓的文化意韵和语言表达[J].宁波大学学报(人文科学版),2011,24(3):20-24.
作者姓名:王苹
作者单位:浙江纺织服装职业技术学院人文学院,浙江宁波,315211
摘    要:方言是语言的变体,它既是一种交际工具,亦是文化的载体。宁波方言社交称谓真实地再现了宁波的商业、饮食等独特的地方传统文化,折射出鲜活的人文世界。其语言表达生动形象,多运用借代和比喻两种修辞称谓,来达到含蓄讽刺的表达效果,体现出宁波人幽默风趣、温柔敦厚的性格,亦反映了中华民族委婉内敛的审美心理。

关 键 词:方言  商业文化  饮食文化  语言表达  社会心理

The Lingual Expression and Cultural Meaning of Social Titles in Ningbo Dialect
WANG Ping.The Lingual Expression and Cultural Meaning of Social Titles in Ningbo Dialect[J].Journal of Ningbo University(Liberal Arts Edition),2011,24(3):20-24.
Authors:WANG Ping
Institution:WANG Ping(Humanities School,Zhejiang Textile & Fashion College,Ningbo 315211,China)
Abstract:Dialect is a variant of language.It is not only a tool for communication but also a carrier of culture.The social titles in Ningbo dialect reproduce the unique local traditional culture of commerce and diet.They refract a lively world of humanities in Ningbo.Two styles of rhetoric such as metonymy and metaphor as well as vivid language are used to achieve the result of veiled and sarcastic meanings,represent humors,tender and gentle character of Ningbo natives,and reflect the introverted aesthetic psychology of the Chinese.
Keywords:dialect  commercial culture  dietetic culture  language expression  social psychology
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