| 论和谐营销系统的构建 |
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| 引用本文： | 肖风桢. 论和谐营销系统的构建[J]. 广州大学学报(社会科学版), 2008, 7(7): 38-41 |
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| 作者姓名： | 肖风桢 |
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| 作者单位： | 广州大学商学院,广东,广州,510006 |
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| 摘 要： | 文章运用系统科学的方法，研究了和谐营销系统各子系统的和谐要素，得出明确和谐营销系统各子系统的责任是构建和谐营销系统的基础、制度的完善是构建和谐营销系统的保障与难点、企业创新是构建和谐营销系统的保证的结论。
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| 关 键 词： | 和谐营销 系统构建 分析 |
On the construction of harmonious marketing system |
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| XIAO Fengzhen. On the construction of harmonious marketing system[J]. Journal of Guangzhou University(Social Science Edition), 2008, 7(7): 38-41 |
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| Authors: | XIAO Fengzhen |
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| Affiliation: | XIAO Fengzhen (School of Business, Guangzhou University, Guangzhou, Guangdong 510006, China) |
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| Abstract: | The present paper analyzes the factors that contribute to the sub-system of the harmonious marketing system by applying systematic science and concludes that the clear responsibility carried out by each sub-system constitutes the foundation of the harmonious marketing system and in construction of such system,its pre-requisite and barriers lie in establishing adequate regulations and rules and the creativity of the enterprise is the guarantee of the harmonious marketing system. |
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| Keywords: | harmonious marketing system construction analyze |
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