媒体议程设置及其传播影响力：以“双百”评选活动为例

在全国开展的“双百”评选活动，引起新闻媒体大量的宣传报道。“双百”评选是一次媒体议程设置的成功范例。“双百”评选中议程设置的特点是：政策议程引导媒体议程，强调“议题同构”，重视各类媒体的联动，突出“公众议程”。“双百”评选的舆论引导也相当成功，开始时设定报道主题和基调，过程中强调主流媒体的引导功能，并且注重不同“舆论场”的有效融合。

Media Agenda-setting and Its Impact Dissemination:the Double Hundred Selection Event for Example

The nationwidedouble hundredselection event attracts a wide coverage from news media.Thedouble hundredselection event is a successful example of the media agenda-setting.The characteristic of thedouble hundredselection event agenda-setting is that the media agenda is guided by policy agenda,which stresses theisomorphic question,pays attention to the media interaction and highlights thepublic agenda.The public opinion guide has also been successful,which sets the theme and tone at the beginning,stresses the ...