| 大众媒介的广告法律责任分析 |
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| 引用本文： | 刘熔炉. 大众媒介的广告法律责任分析[J]. 湖南人文科技学院学报, 2011, 0(3): 73-75 |
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| 作者姓名： | 刘熔炉 |
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| 作者单位： | 湖南人文科技学院政治与法律系,湖南娄底,417001 |
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| 摘 要： | 我国现行法律对大众媒介的广告审查义务及违法责任的规定明显不足。强化大众媒介的广告审查义务、构建合理的大众媒介广告法律责任追究机制、加大对大众媒介发布虚假广告行为的处罚力度是扼制虚假广告的必然要求。
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| 关 键 词： | 虚假广告 大众媒介 法律责任 |
Analysis on Advertisement Law Responsibility of the Mass Medium |
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| LIU Rong-lu. Analysis on Advertisement Law Responsibility of the Mass Medium[J]. Journal of Hunan Institute of Humanities,Science and Technology, 2011, 0(3): 73-75 |
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| Authors: | LIU Rong-lu |
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| Affiliation: | LIU Rong-lu(Department of Politics and Law,Hunan Institute of Humanities,Science and Technology,Loudi 417001,China) |
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| Abstract: | The regulations of our country present law to the advertisement examination duty of the mass medium and illegal responsibility are obviously insufficient.Strengthening the advertisement examination duty of the mass medium,constructing reasonable the mechanism of law responsibility investigation and increasing the punishment vigor of announcing false advertisement are the inevitable demand of restraining false advertisements. |
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| Keywords: | false advertisement the mass medium law responsibility |
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