广州大学城高校体育联赛运营管理的调查研究

采用问卷调查法、文献资料法和数理统计法,以广州大学城的高校在读学生为调研对象,了解广州大学城高校体育联赛的运营管理现状,发现其中的问题；同时,在了解学生想要有什么样的体育联赛运营管理方法的基础上,针对现在的运营管理提出具有建设性的意见；并得出以下结论:现阶段的广州大学城高校体育联赛运营管理还处于初步发展阶段,存在着组织管理、制度管理、财务管理等方面的问题,同时,性别和年级的不同又对联赛的管理提出新的挑战.联赛管理者只有不断地提高联赛的运营管理水平,解决各种问题,才能真正发挥体育联赛对大学生身心的各种积极作用,为将来校际体育联赛的成立打下良好的基础.

Investigation of the Operation and Management of College Sports Leagues in Guangzhou University City

This paper,using questionnaires,documentation and statistics,researches into the Guangzhou University City colleges and students to find out the status quo of the operational management of the college sports leagues and their problems.Secondly,it finds out the types of sports league operations management that students want,and then gives some suggestions.Finally it makes such conclusions: the operation and management of current college sports leagues are in the preliminary stage of development,and therefore problems exist,such as organization management,systems management,and financial management;gender and grade differences pose new challenges for the management of the league.League managers should improve the operations management level of the league and solve various problems.It can play an active role in college students’ physical and mental development,and can lay a good foundation for the establishment of the inter-school sports league in the future.