| 我国网络广告监管中存在的问题及应对策略 |
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| 引用本文： | 黄攀.我国网络广告监管中存在的问题及应对策略[J].西南农业大学学报(社会科学版),2008,6(6). |
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| 作者姓名： | 黄攀 |
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| 作者单位： | 西南科技大学,经济管理学院,四川,绵阳,621010 |
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| 摘 要： | 网络广告中网络"疥疮"现象,垃圾邮件广告,违禁、虚假广告频繁出现等问题是多方面的原因造成的,既与目前没有专门正规的网络监管机构,缺乏一套规范的法规有关,也有相关监管部门缺乏高效的支撑技术和过硬的监管团队的原因。重点指出成立一个专门正规的网络监管机构的重要性和迫切性,同时还应有一套专门的网络广告监管法律法规和全面规范的网络监测体系,提高监管部门的技术水平,加强网络广告监管机关自身的建设等。
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| 关 键 词： | 虚假广告 监管机构 网络广告 |
Problems in Regulation of Internet Advertisement and Countermeasures for Their Solution |
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| HUANG Pan.Problems in Regulation of Internet Advertisement and Countermeasures for Their Solution[J].Journal of Southwest Agricultural University:Social Science Edition,2008,6(6). |
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| Authors: | HUANG Pan |
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| Abstract: | The problems of internet advertisement,including internet itches,garbage mails and deceitful acting,are caused by many factors.It lacks a specialized internet regulating organization,a whole set of relevant laws,efficient techniques and a proficient team.So it is very important to establish a specialized regulating organization and a set of specialized laws and an overall monitoring system,which will improve the technical level of the regulating organization and strengthen the construction of internet advertisement. |
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| Keywords: | deceitful advertisement regulating organization Internet advertisement |
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