| 新媒体冲击下传统报纸的生存与发展态势 |
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| 引用本文： | 王伯瑛. 新媒体冲击下传统报纸的生存与发展态势[J]. 同济大学学报(社会科学版), 2007, 18(6): 74-80,106 |
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| 作者姓名： | 王伯瑛 |
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| 作者单位： | 同济大学,对外联络与发展办公室,上海,200092 |
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| 摘 要： | 新媒体以其即时传播、声画兼备、互动性强、信息量大等特点,给受众带来了极大的便利,尤其是对年轻受众有着极大的吸引力,从而对传统报纸形成了强劲的冲击。传统报纸进入了一个历史性的转折期,她将如何面对新媒体的冲击?如何发挥自己的传统优势?如何创新?如何生存与发展?本文将对这些问题作些研究和探讨。
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| 关 键 词： | 传统报纸 新媒体 传播 发展态势 |
| 文章编号： | 1009-3060(2007)06-0074-07 |
| 修稿时间： | 2007-10-09 |
The Existence and the Development of the Traditional Newspaper Under the Impulsion of New Media |
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| WANG Bo-ying. The Existence and the Development of the Traditional Newspaper Under the Impulsion of New Media[J]. Journal of Tongji University(Social Science Section), 2007, 18(6): 74-80,106 |
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| Authors: | WANG Bo-ying |
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| Abstract: | The new media has brought us great convenience with its instant propagation speed and infinite propagation space.The new media is a grat attraction,especially for young people,which is a driving impulsion for traditional newspapers.The traditional newspaper faces a historical turning to affront the impulsion of the new media and exert its traditional advantages.How to innovate,survive and develop?This paper tries to present a research of these problems. |
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| Keywords: | traditional newspaper new media propagation developing state |
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