| 电信发展趋势与运营转型 |
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| 引用本文： | 舒华英,赵淑娟,车培荣. 电信发展趋势与运营转型[J]. 北京邮电大学学报(社会科学版), 2007, 9(1): 34-38 |
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| 作者姓名： | 舒华英 赵淑娟 车培荣 |
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| 作者单位： | 北京邮电大学,经济管理学院,北京,100876 |
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| 摘 要： | 在经历了10多年的高速发展之后，中国电信运营企业已经进入业务与产品运营阶段。因此，电信运营企业应通过整合内外资源，科学构建业务网络，合理进行组织变革，并通过成功的产品管理，利用业务平台提供满足客户个性化需求的产品，实现电信运营企业的成功转型，最终保证企业的长期盈利能力。
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| 关 键 词： | 电信运营 业务网络 组织变革 产品管理 转型 |
| 文章编号： | 1008-7729(2007)01-0034-05 |
| 收稿时间： | 2006-10-06 |
| 修稿时间： | 2006-10-06 |
The developing trends and the operation transformation of the telecom industry |
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| SHU Hua-ying,ZHAO Shu-juan,CHE Pei-rong. The developing trends and the operation transformation of the telecom industry[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2007, 9(1): 34-38 |
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| Authors: | SHU Hua-ying ZHAO Shu-juan CHE Pei-rong |
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| Affiliation: | School of Economics and Management; BUPT; |
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| Abstract: | Since Chinese telecom industry has been in the period of integrated business and multi-business,its operation needs to be transformed.The operators must redesign their operation strategy,business model,operation paths and even the service network and the organization.Confronting the reality is the way to new development. |
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| Keywords: | telecom operation service network organizational transformation product management confronting(reality) |
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