| 用顾客满意的产品创造忠诚顾客 |
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| 引用本文： | 杨宝三.用顾客满意的产品创造忠诚顾客[J].河南科技大学学报(社会科学版),2004,22(2):102-106. |
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| 作者姓名： | 杨宝三 |
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| 作者单位： | 中共重庆市委党校,经济管理教研部,重庆,400041 |
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| 摘 要： | 追求顾客满意是现代企业对市场竞争本质的深刻认识 ,其实质是创造忠诚顾客 ,实现企业的长期盈利。产品是联结企业与顾客的纽带 ,企业通过向顾客提供满意的产品 ,使顾客对企业产生忠诚感 ,最终实现顾客利益和企业效益的统一。
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| 关 键 词： | 顾客满意 产品功能 忠诚顾客 |
| 文章编号： | 1672-3910(2004)02-0102-05 |
| 修稿时间： | 2004年3月4日 |
Using satisfied products to create loyal customers |
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| YANG Bao-san.Using satisfied products to create loyal customers[J].Journal of Henan University of Science & Technology:Social science,2004,22(2):102-106. |
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| Authors: | YANG Bao-san |
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| Abstract: | To modern enterprises, pursuing consumers' satisfaction is a better understanding to the market and market competition. The essence of which is to create loyal customers and fulfill a long-term profit. Product is a bridge to connect enterprises with customers. By offering satisfied products, customers cultivate the sense of loyalty; a enterprise can enjoy both customer profit and business profit. |
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| Keywords: | customer satisfaction functions of products loyal customers |
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