对长株潭三市中产阶层体育参与及消费现状调查

长株潭城市中产阶层体育健身认知水平较高，群体中选择走跑类健身项目的人员最多；在健身场所的选择上，选择收费体育场馆健身的意向较高；同伴的选择主要是以亲朋好友为主；而每周锻炼3次以上人员最少，但多数人每次运动的时间还是比较合理；个人年均体育消费大多在千元左右，主要体育消费内容以实物性和参与性为主。

Investigation on Sports Participation and Current Consumption Situation of the Mid-Class in Changsha-Zhuzhou-Xiangtan Cities

The citizens of middle class in the metropolitan region of Changsha-Zhuzhou-Xiangtan have strong awareness of keeping fit by doing sports. The most popular forms of exercises are jogging and running. On choice of the sports fields, most people have a tendency to choose some well-equipped commercial stadiums and gymnasiums. When it comes to partners, most people are more willing to keep themselves accompanied by their relatives or friends while working out. People who can work out three times a week are few but the duration of each workout is quite reasonable. The individual consumption on sports per year is about one thousand on average, most of which is spent on suits or participation fees.