株洲市服装产业竞争力提升对策研究

株洲是长株潭“两型社会”建设综合配套改革试验区的重要组成部分，服装产业在株洲国民经济发展中具有重要意义，株洲要想发展的更好更快就必须把服装产业做大做强。本文基于产业竞争力的相关理论，采用SWOT法分析株洲服装产业竞争力的现状，指出了株洲市服装产业发展存在的问题，提出了一些促进株洲市服装产业发展的对策。

Research on the Countermeasures of Competitiveness Promotion of Zhuzhou's Clothing Industry

Zhuzhou clothing industry have both advantages and disadvantages. In order to enhance the competitiveness of Zhuzhou clothing industry, the following countermeasure should be taken, such as: improving the industrial chain, processing clothing deeply; integrating middle and small clothing processing enterprises, remediating clothing business market surrounding environment; increasing the support of policy and funds as well as the support to local clothing processing industry; guiding the clothing business households and processing enterprises to take the road of brand autonomous; seizing the opportunity, taking the road of industry cluster and aggregating the production factors; implementing the talent Project, abandoning the family management, implementing modern enterprise system.