| 《营销策划实务》项目导向课程开发与教学模式创新 |
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| 引用本文： | 李艳娥.《营销策划实务》项目导向课程开发与教学模式创新[J].广州市财贸管理干部学院学报,2014(2):70-73. |
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| 作者姓名： | 李艳娥 |
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| 作者单位： | 广州城市职业学院督导室,广东广州510405 |
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| 基金项目： | 广州市第五批教育教学改革重点项目;广州城市职业学院2013年教改重点项目“〈营销策划实务＆gt;课程开发与教学模式改革”的成果 |
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| 摘 要： | 《营销策划实务》是市场营销类专业的核心技能训练与从业素质培养课程。课程着眼职业,立足岗位,重构内容体系;教学模式的改革通过"模拟公司,真实项目,实现教学做赛一体"来实现;通过积分累计,过程考核,突出实践技能培养。在此基础上,深化基于翻转课堂的课程改革与教学模式创新,充分调动了学习者的积极性、主动性和创造性,达到"教"与"学"的良性互动。
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| 关 键 词： | 营销策划实务 课程开发 教学模式创新 翻转课堂 |
The Course Reconstruction and Teaching Mode Innovation Based on Real Projects and Flipping Classroom |
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| LI Yan-e.The Course Reconstruction and Teaching Mode Innovation Based on Real Projects and Flipping Classroom[J].Journal of Guangzhou Finance & Trade Management Institute,2014(2):70-73. |
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| Authors: | LI Yan-e |
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| Institution: | LI Yan-e (Supervision Office, Guangzhou City Polytechnic, Guangzhou 510405, China) |
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| Abstract: | Marketing Planning Practice is the curriculum that makes students core professional skills in marketing and develops their competence as practitioners. The course reconstructs its content system in order to help students choose career and maintain their job posts. It realizes the integration between teaching and practice by imitating the process of companies and adopting. It also pays more attention to training practical skills by accumulating points and evaluating process. By doing so,it deepens teaching mode innovation based on flipping classroom,fully mobilizes learners＇ enthusiasm,initiative and creativity,and reaches the positive interaction between＂teaching＂and＂learning＂. |
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| Keywords: | Marketing Planning Practice curriculum development teaching mode innovation flipping classroom |
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