对体育文化消费规律的探索

体育文化是一个广义的文化概念,把人类从事的体育事业和体育运动归溯到思想文化领域中来,将体育文化产品和体育文化服务,满足人类物质和文化生活的客观需要,同社会经济紧密相联,体育文化消费是一种特殊意义的消费活动,对于影响人类的精神世界、审美意识、价值观念、创造能力、文化生活、生活质量都有着极其重要的现实意义.通过对体育文化消费规律的研究,对于推动体育文化事业的发展,促进体育文化消费活动都将产生深远的积极作用.

A Probe to the Consumption Law of the Physical Culture

Physical culture is a generalized cultural concept, which puts physical culture undertaking and sport activities into the ideological and cultural field and closely combines the physical culture products, physical culture service and meeting the objective need of the material and cultural life of the mankind with the social economy. It can be said that consumption of physical culture is a special sense consumption activity, which has greatly important realistic meanings to influence the spiritual world, aesthetic consciousness, value concept, creation ability, cultural life and quality of life of the mankind. It will produce a far-reaching active effect to push the development of the physical culture undertaking and promote the consumption activities of the physical culture through the research of the law of physical culture consumption.