A bibliometric analysis of relationship management as a scholarly field from 1997 to 2022 |
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| Institution: | 1. Department of Advertising and Public Relations, College of Communication and Information Sciences, The University of Alabama, United States of America;2. Department of Communication, North Carolina State University, United States of America;3. Data Services Department, University of Oregon Libraries, United States of America |
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| Abstract: | This bibliometric study aims to evaluate the state of art of the relationship management literature over the period 1997–2022. Data from 22,926 citations from 219 articles published in six public relations journals enable us to conclude that research on relationship management has grown as it has become a popular topic. The explosive growth is more noticeable after 2010, when the number of articles and citations more than doubled. Peer-reviewed journal articles and books are the two major sources of citations. The topics of interest are: proposing frameworks, testing and validating relationship quality measures, and testing and advancing theories or models. |
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| Keywords: | Bibliometric study Relationship management Organization-public relationship Co-citation analysis |
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