Explicating the public memory dialectic in public relations: The case of Donald Trump,The Oath Keepers,and January 6, 2021

The public relations practice participates in making, shaping, telling, and interpreting societal memory to influence issue positions and related actions. That claim implies several themes. One, societal memory is a useful concept for understanding the strategic processes of meaning and meaning making, narratives which constitute society. Two, the content of their prevailing memories shapes the choices individuals make separately and collectively. Public relations’ centrality to societal memory remains an underappreciated and underexplored research area. Scholars have explored the role public relations plays in societal memory by examining, for instance, the textuality of art as well as memorials and statues, their erection and erasure. To better understand this process, scholarship needs to examine strategic public relations efforts to “blur” societal memory as a means of creating alternative versions (revisionist history) of lived truth, values, norms, and policies. After examining memory, including blurring, we use the January 6, 2021 United States presidential election (Congressional Certification) Capitol “protest event” to demonstrate how blurring occurs and its potential adverse implications. We suggest and conceptualize in a model that societal memory occurs as a dialectic; some etched version of history (i.e., thesis) comes under question (i.e., antithesis), and through either a process of blurring, erasure, or retention, that etched history is then muddied, expunged, or lives on (i.e., synthesis). Meaning matters in the enactment and critical assessment of public relations’ role in societal agency.