Abstract: | Semantic network analysis was used to compare differences in benefit appeal in two sets of letters written by the business community to the internship director. In the Unpaid set (N=72) the promise of “opportunity” co-occurred more often with appeals such as “for credit,” “flexible schedule” and “supervision.” In the Paid set (N=73) emphasis was placed on writing skills and work related tasks. This study reveals the business community's understanding of student expectations from the internship experience. |